About Sightria

Sightria did not start as an agency. It started as frustration.

One person, 6 years in local SEO, and a straight answer about what is wrong with your digital presence.

The story

I got tired of cleaning up after other people.

For 6 years I worked deep inside local SEO. Auditing websites. Rebuilding broken pages. Fixing what the last person left behind. The same story showed up in almost every business I talked to.

They had already hired someone. They had already paid monthly for months, sometimes a full year. And when I looked at what was actually done, almost none of it made sense. The person they hired never asked what their business does. Never asked what makes them different from the company two miles away. Never sat down to understand who their real customer is or what that customer searches before picking up the phone. They built generic pages, sent a report full of charts, and collected the check.

I kept fixing the damage. Kept rebuilding from scratch what should have been done right the first time. Kept watching owners realize they had lost months and thousands of dollars to someone who treated their business like a template.

After doing that enough times the decision was obvious. Stop cleaning up after other people and build something that does this properly from day one. That is Sightria.

Your competitors are getting the calls that should be yours. Sightria exists to change that.

Usman Hussain, founder of Sightria

The person you hire

You work with me. Every call, every update, every decision.

Usman Hussain is the founder of Sightria and the strategist behind every client engagement. With 6 years in local SEO and hundreds of websites audited and rebuilt into systems that consistently 3x lead flow, he has seen what goes wrong before most business owners realize it.

He handles the entire digital operation personally, from SEO and website builds to Google Business Profile, content, video direction, automations, and technical infrastructure. There is no sales team, no account manager layer, and no junior executing the work. The person who runs your discovery call is the person fixing your site in month one and answering your message in month twelve.

In local SEO since
2020
Websites audited and rebuilt
Hundreds
Markets served
US and Canada
Clients at a time
A small roster

How I work

Six rules I do not break

I bring you business

Not traffic numbers. Not keyword reports. Not dashboards full of charts that mean nothing to you. Leads, calls, and booked jobs. That is the only number I care about and the only one you should pay for.

I am your entire digital department

SEO, website, Google Business Profile, video, automations, AI, infrastructure, and ads. You do not juggle five vendors who never talk to each other. You hire me and the whole operation is handled.

No results, no payment

If I do not move the needle in 90 days, you pay nothing. I do not hide behind retainers and I do not charge for setup months where nothing happens. I have seen what that looks like. I am not that person.

Small roster, deep work

I do not take 50 clients and spread thin. I take a few, go all in, and know your business well enough to tell you what the competitor across the street is doing differently.

You talk to me, always

No account managers reading off a script. No waiting while someone checks with the team. The person who built your strategy is the person on your call, looking at your site, making the changes.

SEO is the foundation

Ads stop the second you stop paying. I have watched owners spend months on ads while their website had nothing on it worth ranking. I build the system that brings business while you sleep, then layer everything else on top.

Fit

Who this is for, and who it is not

A good fit

  • Home services and construction trades: roofers, remodelers, plumbers, contractors
  • Professional services: accounting practices, clinics, legal offices
  • Any business that depends on being found locally and getting a phone call
  • Owners who want a partner to trust, not a vendor to manage

Not a fit

  • Ecommerce stores
  • National brands with no local search component
  • Anyone shopping purely on price
  • Anyone who wants a monthly report instead of a ringing phone

The services behind all of it: SEO, Web Design, Google Business Profile Optimization, Content Marketing, Reputation Management, Paid Ads.

Clients

What 6 years of this looks like from the client side

3 client testimonials

In the owners’ own words. Nothing edited.

Client Name

Roofing company, Texas

3 months ago

Placeholder testimonial. A real client testimonial replaces this before launch. It should describe where the business was before, what changed, and what the phone is doing now.

Client Name

Remodeling contractor, Ontario

4 months ago

Placeholder testimonial. A real client testimonial replaces this before launch.

Client Name

Plumbing company, Florida

4 months ago

Placeholder testimonial. A real client testimonial replaces this before launch. Keep the client's own words, including the rough edges.

Let me show you what is broken.

The audit is free and it happens before you pay anything. You will see your site, your Google profile, and the competitors beating you, with the specific problems named.