No results in 90 days, you do not pay.

What counts as a result

A result is more business, measured three ways: calls from search, form leads from your website, and booked jobs you can trace back to either. If those numbers are higher at day 90 than the baseline we recorded in week one, the guarantee is met.

Rankings, impressions, and traffic are not the measure. They move first and they matter to me, but you do not deposit impressions. If your rankings climbed and your phone did not, that tells me something else needs fixing and I will tell you exactly what it is.

How it gets measured

In the first week I record the baseline before anything changes: your current call volume, your form leads, your Google Business Profile calls and direction requests, and your Search Console numbers. You get that baseline in writing. It is not my memory against yours.

From then on the tracking runs continuously. Call tracking on the numbers we agree to track, form leads logged as they arrive, and monthly reporting that shows leads and calls first. At day 90 you look at those numbers against the baseline and decide whether the work is producing enough to keep going.

When the 90 days start

The window opens the day I have everything I need to work: admin access to your website, manager access to your Google Business Profile, and Search Console. If you do not have Search Console, I set it up and the clock starts once it is verified.

It does not start the day you sign. Waiting two weeks for a password would eat your guarantee period, and that would not be fair to either of us.

What happens if it does not work

The first 90 days are a test. You are seeing whether my system works for your business, and I am proving that it does. If day 90 arrives and the numbers have not moved in a direction you are happy with, you stop. No contract holds you, no cancellation penalty, no retention call trying to convince you to give it another quarter.

In some cases where early movement is showing but the full picture is not there yet, I will offer to continue for another month at no charge. That is my call to make because I only extend it when the trajectory is clearly heading the right way. You are never asked to pay for that extra month regardless of what happens after it.

The 90 days exist so you never have to wonder whether you are throwing money at something that is not working. You see the baseline, you see the numbers at day 90, and you make a decision based on what actually happened.

What this guarantee is and what it is not

This is where I owe you a straight answer.

The rest of this website makes bold claims. It should. I have spent six years doing this work, I have rebuilt hundreds of websites, and the system I use has a track record that justifies the confidence behind every word on every page.

But no honest person in SEO can guarantee you a specific ranking, a specific number of leads, or a specific amount of revenue. Google does not answer to me. Your market, your competitors, your reviews, your reputation, the way your team answers the phone, and a dozen other things outside my control all affect the outcome.

What I can guarantee is this: I will do the work. I will learn your business before I touch anything. I will build a strategy specific to your market, your competitors, and your customers. Every audit, every strategy call, and every major decision runs through me personally. When execution needs to move faster, senior people on my team handle parts of it under my direction. No junior ever touches your site. The person who built your strategy is the same person making sure every piece of it gets done right.

The 90 day window exists so you can see whether this approach works for your business without being locked into a contract that punishes you for finding out. If it works, you stay because the results justify it. If it does not, you walk away and owe nothing.

That is the deal. No fine print behind it.

Why I can offer this

I take on a small number of clients. Every one of them gets the same depth of work I would put into my own business. I do not offer this guarantee to be clever with marketing. I offer it because I only take on work I am confident I can deliver on, and the small roster means I have the bandwidth to actually do it.

If I did not believe the work would produce, I would not take you on. The guarantee is the proof of that conviction, not a safety net I expect to use.

No contracts, no setup fees

There is no annual contract. There is no six month minimum. There is no setup fee disguised as an onboarding charge.

You pay monthly. You stay because the work is producing. The day it stops making sense for your business, you stop. I have never needed a contract to keep a client who is getting results.

What I need from you

The guarantee assumes I can actually do the work. SEO does not happen in a vacuum. The strategy I build and the changes I make need a stable environment to produce results. These are the conditions that keep the 90 day window fair for both of us:

• Access is delivered within 14 days of starting and stays active for the whole period.
• Changes I ship are not reverted, overwritten, or second guessed by another developer, another agency, or a website platform change made without telling me. If I build a page structure for a reason, it needs to stay the way I built it.
• The SEO strategy and content direction are mine to run. I know what content works for local search because I have tested it across hundreds of sites. If you want to add your own content or change the direction of what I am publishing, we need to talk about it first so it does not conflict with the strategy already in motion.
• You answer your phone and respond to leads. The best SEO in the world means nothing if the calls go to voicemail and the form submissions sit in an inbox for a week. I can bring the leads. Converting them is a shared responsibility.
• You reply to requests that block the work within a reasonable time, usually a few business days. Photos, service details, review approvals, access credentials, and similar. Delays on your side eat into the 90 day window the same way delays on mine would.
• The business keeps operating normally through the period. A closure, a seasonal shutdown, a rebrand, a move to a new address, or a pause in taking calls changes what the numbers can show and what the work can produce.
• No penalties, link schemes, or previous agency damage surfaces that was hidden from me during the audit. I audit thoroughly before I take on a client, but some problems only surface after the work starts. If a previous provider left behind a Google penalty, toxic backlinks, or technical damage that was not visible during the initial review, that changes the timeline and the scope. I will tell you immediately and we figure out a path forward together, but the original 90 day window may no longer apply as it was set.
• No major Google algorithm updates that fundamentally shift the landscape mid-engagement. SEO operates within Google's system, and when Google changes the rules during the window, the results timeline can shift in ways neither of us controls.

None of these are traps. They are the conditions under which the work can actually produce. I will tell you the moment one of them is at risk instead of saving it for day 90.

How to walk away

If the 90 days pass and you do not see enough movement to justify continuing, you tell me. A message, an email, or a phone call. No form, no notice period, no exit interview.

You keep everything I built. The website, the pages, the Google Business Profile work, the content. I hand over every login and every asset. Nothing gets taken down because the engagement ended.

And I will tell you honestly what I think happened, what I would do differently, and what your best next move is, even though I am no longer being paid for that opinion. That is how this ends if it ends.